Yolk and Go
DOOH Advertising + Content Activation
Singapore’s first AI vending machine for fresh eggs, activated through DOOH Advertising and content-led storytelling to drive awareness and trial.
The Strategy
We placed Yolk & Go inside high-traffic residential locations and used retail DOOH screens to educate consumers at the point of purchase. The campaign was supported with content that highlighted freshness, convenience, and everyday use.
SmartMart & SmartCanteen
Retail DOOH + Automated Retail & Dining Activation
A unified network of automated retail and dining spaces, delivering retail DOOH visibility across everyday shopping and meal-time moments.
The Strategy
We built a unified network combining SmartMart automated minimarts and SmartCanteen dining spaces, using retail DOOH screens to place brand messaging directly within moments of high intent — when people are browsing, selecting, or waiting for food.
The Execution
Retail DOOH screens inside SmartMart automated minimarts
Digital screens integrated into SmartCanteen dining environments
Placement across offices, business parks, schools, and lifestyle locations
Contextual messaging aligned with shopping and dining behavior
Ongoing content rotation for sustained exposure
Our Advertiser
The Upper Room Restaurant & Cafe
Content Creation + KOL Activation
A content-led marketing activation focused on elevating brand visibility and showcasing The Upper Room’s dining experience through high-quality visuals and creator partnerships.
Strategy
We centred the campaign on visual storytelling, producing curated static and video content that highlighted both the cuisine and atmosphere. This was supported by KOL activations that brought trusted voices on-site to experience and share the brand organically.
Execution
Styled food and lifestyle photography for social platforms
Short-form video content capturing ambiance, dishes, and live moments
On-site filming to create authentic, in-venue visuals
KOL dining invitations and content collaborations
Social-ready assets optimised for Instagram and digital use
